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Audi Ireland Appoints New Head of Sales

Audi Ireland is pleased to announce the appointment of Graham Lawless as its new Head of Sales. Previously Area Sales Manager for the brand in 2011, Lawless returns to Audi Ireland as an experienced sales leader having previously held the same role with Volkswagen Passenger Cars and SEAT. Lawless will report to Audi Ireland Brand Director Damien O’Sullivan. 


The appointment comes as Mark O’Connell departed the role at the end of January following 15 years with the brand. O’Connell lead the Audi Sales department during its most successful and challenging years, all but one of which saw Audi as the top seller in the premium market. He was part of the Management team that implemented the re-organisation of the Audi dealer network, which remains one of the best performing dealer networks in Ireland today, and was instrumental in steering the brand through many challenges including the economic recession, Brexit and the pandemic. 


Commenting on the new appointment, Audi Ireland Brand Director Damien O’Sullivan said: “I am delighted to welcome Graham back to Audi Ireland and I am pleased to secure such strong sales expertise to lead our Sales team. I would like to take this opportunity to thank Mark for his winning ambition, strategic insight and operational know-how, which have been central to Audi’s consistent premium market leadership in Ireland.”


Audi closed 2023 with 1.9 million global sales, around 178,000 of which were fully electric vehicles. 5,258 new Audi’s were delivered to Irish customers in 2023, securing a 4.3% market share for the brand in Ireland. Audi continues to lead the way in the premium automotive market in Ireland, with a market share of 24.56%. 



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