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Brady's of Castleknock Commit To New CUPRA Garage

Renowned car dealer Brady’s of Castleknock has become the latest addition to the CUPRA network in Dublin, building a state of the art showroom for a unique customer experience. Brady’s of Castleknock, the new home for CUPRA customers in north Dublin and beyond, is a family owned and operated business dating back to 1973. Founded by Cavan-based brothers Gerry, Philip and Thomas Brady, the renowned retail site extends to more than two acres and is graced by two modern showrooms plus a fully glazed workshop. With their many years’ experience in the premium marketplace, Brady’s will be of tremendous benefit to CUPRA in the midst of what is an exciting period for the brand. Brady’s will provide a dedicated CUPRA area that will display the brand’s innovative product range. Meanwhile, customers are assigned a dedicated CUPRA Specialist who is their sole point of contact throughout the sales and aftersales process, ensuring a bespoke and premium personal service. The team at Brady’s will be headed by CUPRA Manager Joe Gantley and CUPRA Master Gary Coleman, both of whom will drive sales with Brady’s loyal customer base and beyond.


Enda Conefrey, Dealer Principal Brady’s of Castleknock, said: “We are thrilled to be part of the birth of the CUPRA brand worldwide and especially here in Castleknock, Dublin. We look forward to combining our vast experience with the energy and drive of CUPRA to deliver another success story for Brady’s of Castleknock and CUPRA Ireland."


Throughout its 48-year history, Brady’s of Castleknock has invested heavily in its people and premises. A multi-million euro development completed in 2016 doubled the footprint of the site. Meanwhile, the business has prepared for the transition to electric mobility by investing in on-site charging as well as electric vehicle-focused technical and sales training for all staff. The business has also invested in PV Solar Power generation on the buildings as well as embracing advances in recycling of tyres, batteries, fluids, plastics, metals and packaging materials.


Gaspar Alcaide, Brand Director for CUPRA Ireland said: “The addition of Brady’s CUPRA to our dealer network is a significant statement of intent for CUPRA in the Dublin market. Brady’s of Castleknock is ideally positioned to bring the CUPRA brand’s rapidly expanding and exciting range of electric and hybrid models to market as we continue our upward trajectory. The team at Brady’s has a reputation for premium quality and excellent customer service; values that are extremely important to us here at CUPRA.”


Since its launch in 2018, the CUPRA brand has gone from strength to strength, developing a range of high performance and technologically advanced vehicles, including the 100% electric CUPRA Born, CUPRA Leon and CUPRA Formentor (both available with plug-in hybrid powertrains) and the CUPRA Ateca SUV.


From all at DoneDeal we wish Brady's every success with the CUPRA appointment.

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