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Tesla's Master Plan Working!

Success for Tesla continues as the brand have just delivered its 1 millionth vehicle in Europe. This achievement highlights the company's sustained efforts to advance the adoption of electric vehicles and contribute to Europe's transition to sustainable energy. Based on average lifetime emissions, the Tesla vehicles on the road today will save around 50 million tons of CO2e. For every car, this amounts to the emissions produced by 50 round-trip flights between Barcelona and Los Angeles for an individual.

This milestone also underlines the strong ties Tesla has built over time with European consumers. This represents a massive pool of customers trusting Tesla for their vehicle choice and picking an EV that is not only exciting and fun to drive, but also durable, reliable and with the highest efficiency. From limited Roadster deliveries in 2009 to hundreds of cars delivered every day in 2023, Tesla's exponential growth is the result of its strong focus on making its vehicles accessible to more customers through affordability and accessibility of charging.

Tesla's Master Plan, an average selling price reduced by half

In line with their 2006 Master Plan, the company went from selling an electric sport car whose price tag far exceeded €100,000 to more accessible and family-friendly electric vehicles catering to the needs of a large portion of new vehicle buyers in Europe. Between 2018 when Tesla were only delivering Model S and Model X to 2023 things have dramatically changed with the average selling price in Europe dropped by over 50%. While most of these costs reductions are the results of economies of scale, Tesla continue to make their vehicles more accessible through original engineering and innovative manufacturing techniques. This year alone, Model Y the European bestselling car became more affordable with no compromise on quality, safety, efficiency and performance.

Tesla's Supercharger network: bigger, faster, reliable

In conjunction with increased affordability, Tesla has significantly expanded its Supercharger network across Europe. This growth has played a critical role in facilitating the 1 million deliveries milestone by providing convenient and efficient charging solutions for Tesla owners. Tesla now operates over 1,000 stations and 13,000 individual Superchargers in the region with 99,95% uptime. In 12 of the main markets in Europe, over 85% of motorway and primary road points are within 60 minutes of a Supercharger. And the growth is not slowing down in 2023. During the first 3 quarters of the year, Tesla energised an average 8 individual Superchargers every day in Europe. Between the Supercharger network, convenient home charging solutions including the Tesla Wall Connector and the fast expansion of public and private charging networks, European consumers now have access to an ubiquitous charging infrastructure enabling convenient daily and on-the-go charging experiences.


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