Home   ›  DoneDeal Insight

Advertisement of Dogs on DoneDeal

DoneDeal works closely with several animal welfare groups including the ISPCA and Department of Agriculture in order to comply with legislation and meet the standards set out by bodies such as IPAAG (The Irish Pet Advertising Advisory Group), of which we are a member.

DoneDeal take our responsibilities as an advertising platform very seriously and will continue to introduce measures to further improve animal welfare and advertising transparency in Ireland. As we work on further solutions to improve animal welfare and in light of unprecedented demand in Ireland we have taken the decision to temporarily suspend the dogs section from 7th August 2020. Unfortunately we believe removing the section may push activity offline and lead to reduced transparency when it comes to advertising dogs.

Every month, over 200,000 advertisements are placed on DoneDeal across various advertising categories. Given the volume of advertisements on DoneDeal it is not possible for our customer service team to manually review every ad placed and we must therefore rely on technical measures to block improper content.

In addition to these preventative technical measures, DoneDeal operate a “notice and takedown” policy which allows any user on DoneDeal to report any ad that is believed to be in breach of our terms and conditions. The ad will be reviewed and if it is in breach will be taken down immediately.

Already in 2020 we have introduced several measures in the dogs section to further improve transparency around the advertisement of dogs.

  1. Introducing 2 factor phone verification for advertisers in the dogs section

  2. Capturing the microchip number of dogs at the point of advertisement and the publishing of microchip numbers

  3. Capturing seller registration numbers at the point of advertisement (if applicable)

  4. Capturing country of origin on the dog advertisement

  5. Introducing educational content on the dogs section around legislation around microchipping

  6. The most recent technical change around microchip validation against available microchip databases was launched Monday 27th July. 

We are working hard to find the right next technical solutions to improve animal welfare in Ireland though there are limits to what is possible for us alone as a publisher which is understood in the legislation:

“A person shall not make a statement which the person knows to be false with a view to securing a publication or display of an advertisement of a pet animal for sale or supply, that results in the publication or display being made.”

Our intention is to prevent the possibility of advertisers making false statements but in some cases we rely on users of DoneDeal to report these advertisements to us. Our team of 13 customer service representatives are on call 7 days a week to handle queries or complaints from people visiting DoneDeal.

At DoneDeal we will continue to work hard with animal welfare bodies to find the best possible solutions to maximise transparency and protect animal welfare when it comes to the advertisement of animals. 


Featured Car Reviews

Our Products

Greenlight.png

Greenlight

Find Greenlight owner verified cars to purchase with confidence!

Manufacturer Approved.png

Manufacturer Approved

Find cars that have been quality checked and approved by their manufacturer.

Warranties.png

Warranty

Find Cars with warranties on DoneDeal - so that you can have peace of mind after purchase.

Car Finance.png

Car Finance

Apply for finance, directly from the car listing on DoneDeal, for Quick and easy finance approval.

Connect With Us

facebook-icon@2x.png
twitter-icon@2x.png
instagram-donedeal icon.png
youtube-donedeal icon.png

You might also like

Grey Box-Dark.jpg

Distilled SCH named Ireland’s 8th best medium workplace

Distilled SCH – which is made up of DoneDeal, Daft.ie and Adverts.ie has placed eighth in the annual Great Place To Work Survey for...

Feb 27, 2020

Grey Box-Dark.jpg

Happy International Women’s Day

On March 8th 2019 people in Ireland and around the world celebrate women’s achievements. It’s a time for celebration as well as being a...

Mar 8, 2019

Grey Box-Dark.jpg

Distilled SCH named 6th best workplace in Ireland

DistilledSCH is honoured to announce that we have been named one of the best places to work in Ireland for 2019. What makes this...

Mar 7, 2019

Motor Insights

Farming Insights

BMW iX3

BMW are back with a new all electric SUV in the revamped clever iX3.

30 Nov 2021

Peugeot 208

Thinking of buying a new car? Why not consider the traditional hatchback in the shape of a new Peugeot 208.

29 Nov 2021

Audi Q2

The all new Audi Q2 compact crossover is now available!

29 Nov 2021

February Tractor Registrations continue good start to the year

The latest figures issued by the Farm Tractor & Machinery Trade Association in relation to registrations of tractors and other types of...

22 Mar 2021

Agri shoppers spend over 12 minutes on DoneDeal's Agri section, every time they visit.

DoneDeal is where Farmer's do business. Over 350,000 people visit our Farming section every month, spending 12 minutes on an average...

29 Jan 2021

Monitor your herds mood as you move stock indoors for the Winter. Here's what to keep an eye out for

It is better to rely on animal behaviour principles instead of sheer force to restrain and control animals during handling.

11 Nov 2020

Loading.gif
Loading.gif

Find on DoneDeal

185c647d-7be6-484b-97be-c8e0b08b4df5_FOR

New Car Showroom

Browse for New Cars with our enriched search experience.

Find On DoneDeal-Trusted Dealer Cars.jpg

Trusted Dealer Vehicles

Find vehicles sold by trusted

dealers in Ireland.

Find On DoneDeal-Electric Cars.jpg

Find Electric Cars

Discover a wide range of

Electric Cars on DoneDeal.